The new season will comprise of 12 rosters of four-player teams as more golf stars including world No.35 Thomas Pieters, Danny Lee, Dean Burmester and Brendan Steele join LIV Golf.
The new season will include 14 different tournaments, including Adelaide, with players competing for over $US405 million ($A600 million) in prize money, up from $US225 million ($A335 million) in 2022.
Charles Howell III won the season-opening event at Mayakoba and picked up $US4 million ($A5.9 million), with an additional $US1 million ($A1.5 million) for leading his team, the Crushers, to a nine-shot victory.
In its first year, LIV Golf was shown on lesser-watched streaming services in most of the world and in the US, tournaments were available via live streams on LIVGolf.com, YouTube and Facebook.
This year, the Saudi-backed organisation has signed a deal with the CW network to broadcast its events in the US, while Channel 7 announced it had secured the rights to the tour, meaning golf fans can watch every round of the 14-event season on 7plus.
“We (LIV Golf) have added to the golf eco-system and we have always wanted to be that way,” Norman told Sunrise on Monday.
“It is fantastic to get our 2023 season up and running.
“With CW, Channel 7 and 7plus, to get out there and get this golf tournament viewed across the globe has been a major positive step and I’m proud of where we are in this short space of time.”
Norman described LIV Golf as a “franchise model” and said golf stars around the world enjoy the team aspect of golf.
“We have identified in golf that team sports like the Ryder Cup and Presidents Cup are hugely popular amongst the players,” Norman said.
“When you look at the 12 teams that we have, the 15 principle players, it’s been received very, very well.
“The guys see into the future, building out generational wealth through owning a franchise, no different from the ‘Rippers’ owning Australia (the all-Australian LIV Golf team).
“Different regions around the world that these principle players want to control and we are a global franchise opportunity, and we can build these out through television, through sponsorship and bringing it down to Adelaide.”
Norman said the quality of players signing up for LIV Golf continues to strengthen and he always had the goal of bringing a tournament to Australia.
“The talent and quality of play that we have is just above anything else and it’s an honour for me to bring it down to Australia,” Norman said.
“I always said from the outset that I wanted to have a LIV event in Australia and here we come.”
How to watch LIV Golf
The Seven Network will be Australia’s inaugural free-to-air home of LIV Golf.
Golf fans can enjoy every action-packed round of the 14-event season via the on-demand 7plus streaming platform.
February 25 – 27: El Camaleón Golf Course – Mayakoba, Mexico
March 18 – 20: The Gallery Golf Club – Tucson, USA
April 01 – 03: Orange County National – Orlando, USA
April 21 – 23: The Grange Golf Club – Adelaide, Australia
April 28 – 30: Sentosa Golf Club – Singapore
May 13 – 15: Cedar Ridge Country Club – Tulsa, USA
May 27 – 29: Trump National Golf Club – Washington DC, USA
July 01 – 03: Real Club Valderrama – Spain
July 08 – 10: Centurion Golf Club – London, UK
August 05 – 07: The Old White at The Greenbrier – USA
August 12 – 14: Trump National Golf Club Bedminster – USA
September 23 – 25: Rich Harvest Farms – Chicago, USA
October 21 – 23: Trump National Doral – Miami, USA
November 03 – 06: Royal Greens Golf & Country Club – Jeddah, Saudi Arabia